Basics of Internet Marketing

The success of a website largely depends on the effectiveness of marketing tools that are being used in making it famous online. The first t...

The success of a website largely depends on the effectiveness of marketing tools that are being used in making it famous online. The first thing that you need to achieve is secure a higher page ranking for your website so it will become much easier to find online. The most obvious method to use to increase your website ranking is to submit your website to as many major search engines and directories as possible.
There are a number of strategies that you can apply to your website in order to increase your website ranking:
Optimize your web content - One of the best ways to do this is by making it search engine-friendly. You will need to figure out the most popular or most used search terms within your chosen niche and you have to add them all throughout your web content. This will help the search spiders in properly indexing your website. It would also help if you can use relevant HTML tags and if you can build numerous quality inbound links for your website.
Keywords - come up with a number of keywords or phrases that can represent your website and people who search using this keyword will be able to come across your website. These are to be incorporated into the content text, titles, Meta tags and domain name. The search engines will match the words used by searchers to the keywords of the websites.
Update your website regularly. Give your visitors a reason to come back by always giving them something new. You may post new content on a regular basis, change the design of your home page every once in a while, or incorporate amazing add-ons like pod casting, forums, blogs, and discussion boards.
Page title - the title captures most of the attention of the browsers at the first instance. If the title represents what they are looking for, they will be interested to browse your website in more detail.
Invest in PPC advertising or paid search campaign like AdWords, AdBrite. This marketing tool will help you leverage search engine traffic. Each time a relevant search is made, your ads will show prominently on search page results, making your website one click away from your prospects.
Site map - create a site map with links to all sections of your website, preferably with descriptions for each of the links.
Use article marketing - Distributing your articles online is the most effective marketing/product promotional tool to publicize your website and your offerings while you increase the number of your incoming links. This can lead to higher page ranking and more traffic.
Social media - Maintain an ongoing communication with your potential clients while you establish your expertise on your chosen niche by promoting your products and services using forum posting and blogging.
Repair broken links - visitors are very annoyed with broken links and you will lose your traffic. Most search engine directories will not list your website if your website has broken links.
Reciprocal links and cross-linking- inbound and outbound links are important to bring traffic into your website.
Contact page - you must have a real address in order for the search engine directories to index your website.
Impressing the search engines and directories are not the only way to improve your website ranking. The most important factor actually lies with the visitors themselves. Thus, to attract visitors you will have to work hard on your website. It does not have to be sophisticated, on the contrary simple designs and good quality content will be sufficient.